Put That Soul Into Your Sole
For the guys from IndoSole it's easy: either we all drown in our garbage or we re-imagine and re-purpose it to become something new and practical. And that is exactly what happened on the island of Bali, Indonesia, when they found themselves surrounded by heaps of trash and rubbish. The mere quantity of waste they encountered on this beautiful, pristine island, set them off wanting to do something about it. Their venture led them to create a brand of footwear that transforms old tires into durable shoe soles. To this date, Indosole has already recycled thousands of old tires which otherwise would have filled up the island's already overspilling landfills.
Watch IndoSoles Video:
And here is Kyle Parson's, the founder of Indosole, inspiring TEDx talk about sustainable product design:
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